BUYING GUIDE
Commission a partner pitch or an asset catalogue for its actual reader
Distinguish a persuasive project story from a reference people must retrieve accurate material from.
Read the guide ↗SANJIESAN LICENSING / JOURNAL
Before the first conversation
Prepare a collaboration brief, organise sample feedback and keep proposed work separate from approved work.
122 guides and practical notes · Page 5
BUYING GUIDE
Choose a short sonic mark or a narrated introduction by its role
Describe recognition, explanation and intended reuse before comparing audio proposals.
Read the guide ↗Image-format examples
A square crop removes more than an aspect-ratio label suggests
Use a small invented pixel example to make a proposed adaptation visible before redrawing.
Read the guide ↗Caption editing
Replace an unsupported selling claim with the idea the image can show
Work through a short invented caption without adding fake stock, sales or production status.
Read the guide ↗Display-layout arithmetic
Before combining two display concepts, draw their complete outlines
Use an invented dimension example to separate a simple layout calculation from real fit approval.
Read the guide ↗Edition concepts
Numbering on a concept should not impersonate a real edition
Discuss a proposed edition layout without creating unsupported scarcity or identity claims.
Read the guide ↗BUYING GUIDE
Choose new illustration or adaptation around what is missing
Compare the creative task before asking two different services for a single undifferentiated quote.
Read the guide ↗BUYING GUIDE
A turntable video and an interactive preview need different briefs
Compare the viewer’s control and the actual delivery environment before choosing a three-dimensional presentation.
Read the guide ↗BUYING GUIDE
Sometimes the useful commission is organising what already exists
Compare retrieval and verification work with new visual production before expanding a confused library.
Read the guide ↗BUYING GUIDE
Choose subtitles or a voice version around the actual viewing situation
Compare reading, listening and picture timing before commissioning another language version.
Read the guide ↗Partner responsibilities
One product proposal can involve several different responsibilities
Map the proposed work before asking one contact to answer every development and sales question.
Read the guide ↗Assortment development
A supplier catalogue is a starting point, not the proposed range
Select a few relevant candidates and explain their roles before adding IP artwork.
Read the guide ↗Commercial page roles
A referral page and a direct-sale page need different information
Choose the page’s actual role before writing a purchase invitation.
Read the guide ↗Catalogue records
Similar supplier listings should not inflate an IP product range
Compare exact source identities and meaningful variants before creating separate public product records.
Read the guide ↗Postcard layout examples
Let the postcard front show the scene and the back carry its own task
Develop a two-sided concept without squeezing every message over the illustration.
Read the guide ↗Map-product concepts
A foldout map needs its key in the view people can actually read
Use a simple invented map to compare closed, partly opened and fully opened reading.
Read the guide ↗Short narrative examples
Four panels can explain a small story without becoming a lore dump
Build an original insert exercise around an object, a discovery and a clear ending.
Read the guide ↗Surface-visual studies
Compare the graphic before and after the proposed metallic treatment
Keep composition decisions separate from the unknown appearance of a future physical finish.
Read the guide ↗Production contributors
Describe the production contributor’s task before sharing the artwork
Keep a concrete production task separate from assumptions about further rights or onward supply.
Read the guide ↗Review evidence
A faithful character drawing does not answer every product-quality question
Give visual reference checks and physical quality questions their own evidence.
Read the guide ↗Licensing contacts
A helpful intermediary still needs a clear role in the project
Keep introductions, negotiation support and rights decisions distinct in an early conversation.
Read the guide ↗Channel changes
A new sales channel deserves a concrete change description
Map the proposed audience encounter and materials before assuming the existing arrangement extends.
Read the guide ↗Accessible presentation
Describe what the collaboration image needs to communicate
Use the image’s role in the page to choose useful wording instead of repeating every visible detail.
Read the guide ↗Accessible presentation
Repeated decoration should not drown out the page’s information
Review decorative images by their role instead of giving every visual element another spoken label.
Read the guide ↗FROM THE ARCHIVE
More from this site
Browse the earlier articles, references and reading lists.
Open the article archive ↗Browse resources ↗BEFORE YOU BEGIN
A few useful answers
What should I include in a first enquiry?
Describe the proposed product or use, the intended audience and markets, your organisation, an indicative schedule and the questions you need answered. Mark estimates as estimates.
Does an enquiry or concept image grant a licence?
No. An enquiry starts a conversation. Rights, permitted uses and any commercial terms require separate verification and written agreement.
Are displayed project directions completed partnerships?
They are consultation directions unless a record explicitly supplies verified project evidence. They should not be read as approved merchandise or a list of licensees.