SANJIESAN LICENSING / Channel changes
A new sales channel deserves a concrete change description
A proposal first discussed for one shop may later be considered for an online marketplace or another retail setting. The product image may stay the same while the commercial and presentation questions change. WIPO’s 1994 character-merchandising overview distinguishes manufacturing, distribution, sale and promotional materials in its agreement discussion. Use the idea to prepare a current question, not to interpret an actual contract from an old report.
Keep the original use description available
Locate the exact product, audience setting and materials previously described. Then write the proposed addition alongside it. A new marketplace listing might require different pictures and wording; a physical retail setting might introduce a display view. These are examples to inspect, not assumptions that every channel requires the same extra work. Keep the distinction between a proposed expansion and a confirmed arrangement visible.
Trace the added materials and responsibilities
Identify who would present the item, maintain the page or display, and answer the source facts needed there. Keep any changed packaging or advertising use separate from the object itself. If the proposal introduces another party, record that relationship as a question for the responsible review. Avoid reducing the whole change to a new logo on the same old slide when the actual audience encounter is different.
Ask about the described expansion
Take the concrete addition through the current appropriate business and rights process. Keep the response connected to the channel, materials and role it addresses. If the expansion remains undecided, continue using the accurate current description rather than announcing broader availability. This lets the team explore a new route while keeping the public story and internal scope aligned with what is actually established.