SANJIESAN LICENSING / Postcard layout examples
Let the postcard front show the scene and the back carry its own task
For an original layout exercise, imagine a postcard built around a quiet illustrated doorway. The front invites someone to look into the scene; the back provides a small note area and a short explanation of the image. Start by assigning those jobs separately. The example is a visual concept, not a postal-format specification, an available product or a new location in Sanjiesan canon.
Give the front one invitation
Use the whole selected image and try a short title outside the detail that makes the doorway interesting. Compare a titled study with an image-only study. The question is which introduction suits the intended encounter, not which contains more information. Keep the same picture crop so the title comparison remains understandable. A source or status note can be placed deliberately without turning the scene into a page of explanatory labels.
Build the back around the note
Use a short invented message to show the proposed writing role, clearly separating the sample from printed content. Place a concise image note where it does not compete with that role. Keep any intended address or mailing arrangement pending the requirements applicable to the real product. Inspect the back as a complete page rather than leaving it as a tiny thumbnail beside an enlarged front.
Compare the turning relationship
Show the two sides in a labelled pair and indicate the intended orientation. Ask whether the reader can connect the image and note without a presenter explaining them. Keep the chosen relationship with the concept so later wording changes do not accidentally move the explanation into the writing area. The exercise is complete when each side has a clear purpose and the pair remains understandable; production details belong in the subsequent appropriate brief.