SANJIESAN LICENSING / Bilingual storytelling
A bilingual product story should read naturally in both languages
A short English product story and its Chinese version can refer to the same idea without sharing the same word order. Start with a clear meaning brief and a list of fixed names. Then write each version for its reader. A bilingual review should catch changed promises and identities, not reward literal phrasing that nobody would normally use.
Separate fixed information from adaptable phrasing
List the established names, object format and status descriptions that must remain accurate. Put imagery and tone in a separate part of the brief. A metaphor can be replaced if it does not work naturally, but a character identity or included item cannot change to make a sentence smoother. Keep the current approved reference beside both drafts so the writer is not reconstructing the facts from a previous translation.
Read each version on its own
Have a reader assess one version without seeing the other. Ask whether the subject is clear, actions have objects and the paragraph moves from one idea to the next. In Chinese, compressed noun strings can sound like notes rather than an article; in English, a chain of abstract claims can be equally vague. Expand the missing relationship instead of adding promotional adjectives to cover the gap.
Compare the promises after improving the prose
Place the revised versions side by side and compare what the reader would believe about the object, story and next action. Check negatives, conditions and uncertainty explicitly. A tentative concept in one language should not become an available product in the other. Keep a brief note of an intentional cultural adaptation so a future editor does not restore an awkward literal translation while trying to align the wording.