SANJIESAN WORLDJOURNAL / COLLECTIONS / SANJIESAN
SANJIESANLICENSING

SANJIESAN LICENSING / Localisation records

Translate the package copy without renaming the character

A package can contain a character name, a collection title and an explanatory sentence. Those three pieces of text do not need the same translation decision. Prepare a short name sheet before sending the layout to another market. It helps reviewers spot a changed identity reference before the design becomes difficult to revise.

Separate names from descriptive copy

List each approved character display name with its authoritative identity reference. On separate rows, put the collection title, product descriptor and explanatory copy. Keep pronunciation notes in an internal field rather than silently using them as the public name. If the project has no approved translation for a name, show that question explicitly and ask the canon or brand owner to decide.

Review the words in the actual layout

Show the source and target text beside a numbered layout crop. Check the front, side panel and small insert rather than only the main heading. A short approved name can still be replaced accidentally when a designer pastes a longer descriptive label. Ask one reviewer to check meaning and another responsible person to confirm the identity reference; record the exact strings accepted for this release.

Keep language approval and rights review separate

Attach the approved-name sheet to the file manifest and identify any market still awaiting review. IP Australia explains that a licence may be limited by geographical area and field of use. A checked translation therefore should not be treated as permission for a new territory. Have the appropriate commercial and legal reviewers confirm that part of the project separately from the wording decision.

Sources & further reading

LET’S MAKE WHAT COMES NEXT

Have a product, a resource or an idea?

For suppliers, creators and brands. Tell us what you have in mind and where you work.

Start a conversation ↗