SANJIESAN LICENSING / Collection naming
Test a working collection name against the actual concept
A name can sound impressive in isolation while promising a story the product does not tell. Treat early names as working labels and test them against the current concept. This exercise helps a team choose what to discuss next; any actual naming clearance and permission decisions belong to the project’s separate review process.
Write what the name is supposed to communicate
Choose one or two qualities grounded in the actual proposal, such as a shared setting or a way the object is used. Avoid adding invented heritage, awards or audience acclaim to make a candidate sound substantial. Put the working names beside a plain description of the item. If the attractive name requires a completely different description to make sense, it may be leading the team away from the agreed concept.
Read the candidate in ordinary contexts
Try the candidate in a page title, a short display label and a spoken introduction. Ask reviewers to say what they think it refers to before showing the visual. Record misunderstandings in their own words. For bilingual proposals, compare how the two versions refer to the same idea, rather than forcing a word-for-word match that sounds unnatural or changes an established proper name.
Keep the chosen candidate provisional
Summarise why a candidate fits and which questions remain open. Keep alternatives available until the relevant teams finish their actual checks. In layout files, identify the text as a working title so it is not mistaken for a released brand asset. A naming workshop can narrow creative directions; it should not create an impression that a product line has launched or that a new name is already cleared for use.