SANJIESAN LICENSING / Market planning
A language version is not a sales-territory description
The European IP Helpdesk lists territorial scope among the issues addressed in a licence agreement. A bilingual product proposal still needs a clear description of where the intended activity would happen. Keep language, destination and channel as separate planning questions so the team does not use one field as a substitute for the others.
Describe the proposed customer route
Write a simple proposed route from the project team to the intended customer: a named store type, an event or an online destination, for example. Mark the countries or markets the team wants to discuss without treating them as approved. If the plan includes more than one route, list them separately. A vague phrase such as global online sales leaves too many practical questions hidden.
Keep translation needs in their own list
List which public and working materials need each language version: packaging copy, product descriptions or partner review notes. Keep established names consistent and identify who will review each version. Translation work can be scoped before all commercial questions are settled, but the draft should retain its status. The presence of a translated page should not be used internally as evidence that distribution to a particular market has been agreed.
Reconcile the three questions before handoff
Place the proposed markets, language deliverables and customer routes side by side for the relevant review. Ask about any mismatch rather than silently filling a gap from another column. Keep the actual agreed scope attached to the working brief when it becomes available. If the plan changes later, reopen the affected questions deliberately instead of assuming that a previous translation or layout review covers the new route.