SANJIESAN LICENSING / Campaign imagery
Review what else appears in the partner photograph
A product photograph may also show a model, a shop sign, a background poster and another brand’s packaging. Before proposing it for a co-branded campaign, identify those elements on a copy for review. The photographer’s file and the intended campaign use should stay connected to the same image revision.
Inspect the whole frame before cropping
Start with the complete frame and mark identifiable people, names, logos and surrounding artwork. Include reflections and screens if they show additional material. Record which items are intentional parts of the proposal and which are incidental. A crop can change the presentation, but do not treat it as an automatic answer to every rights question. Keep the uncropped review reference in the controlled project record.
Separate the different permissions under review
Creative Commons explains that a CC licence does not generally clear third parties’ publicity, privacy or personality rights. Use that distinction to avoid treating one image licence as a universal clearance document. Send the actual image and intended use to the responsible rights reviewer for the relevant market. Keep unresolved elements visible in the photo-use sheet instead of replacing them with a general “approved image” label.
Match the selected frame to the intended channel
Record the chosen frame, crop and campaign placement together. If a later design adds another logo or replaces a background, issue it as a new review version. Ask the publishing team to compare the final upload with that record before release. This keeps the ordinary production check practical while leaving legal conclusions to the people appointed to make them for the actual project.