SANJIESAN LICENSING / Campaign scope
A product picture and an advertising use deserve separate descriptions
A proposed notebook may use a character on its cover, while a launch video uses the character in a different composition. Kodansha’s public FAQ presents merchandise and advertising as separate process descriptions. Use that company-specific example to make your own intended uses explicit. It does not establish a universal procedure or tell you what any particular licence already permits.
Describe the object-facing use
Identify the proposed object, the exact artwork and the surfaces where it appears. Keep packaging and inserts visible as their own proposed placements instead of hiding them inside “product”. A simple drawing with labelled surfaces can make the question understandable. It should show the current proposal faithfully, including unresolved parts, without adding real-looking stock or sales figures to make the request appear commercially established.
Describe the audience-facing campaign
List the intended campaign outputs and explain what each would show. A static shop banner, a narrated video and an in-store display need different reference views. Include the planned publication setting and the role of any partner name. Keep the proposed schedule separate from a confirmed release commitment. This makes the question concrete enough to review without pretending that a general phrase such as “promotion included” explains every placement.
Keep the answer attached to the described uses
When the responsible party answers, connect the response to the two descriptions and note any remaining question. If the campaign later adds a different character scene or another medium, revisit that actual change rather than reusing an old summary. A clear use record supports the creative team by showing what they are working towards; it should not become an improvised contract or an assumption about all future campaigns.