SANJIESAN LICENSING / Character-use descriptions
A character-use proposal can name the features it needs
WIPO’s December 1994 report on character merchandising discusses agreements identifying the character features and products concerned. It is a historical overview, not current legal advice for a particular jurisdiction. A practical briefing exercise can still ask a useful question: which features does this proposal actually need, and where would each appear? Start with the existing authoritative character reference.
List the proposed features precisely
Identify the confirmed display name, the particular image and any other feature genuinely required by the proposal. A product may need a supplied illustration without needing a voiced performance. Keep hypothetical new dialogue or animation outside the established reference and label it as a separate creative request. For Sanjiesan material, the 54-card identity system stays unchanged; a different depiction or proposed product view remains a separate layer.
Give each feature a visible place
Use a small use map linking the name to the proposed front label, the image to the object surface and any other feature to a specific output. Omit unnecessary rows rather than filling them with broad “all media” wording. The map should let a reviewer locate the actual proposal. Where the intended placement is undecided, record the question instead of drawing a fully settled-looking object that suggests an answer already exists.
Review additions as actual changes
If a later idea adds a voice, another image or a different presentation, update the map and ask about that change through the responsible route. Preserve the earlier reference so the difference is understandable. A concise description helps people discuss the appropriate scope; it does not create permission, settle ownership or make a historical report the governing rule for the present project.